Communicating with Social Media is the Norm, Using it Will Increase Patient Volume

I say over and over, the way people communicate today has changed. Consumers expect information to be available at the moment they want it.  If you aren’t “in” the conversation – you don’t exist.  Social media allows you to be found online, participate in the conversation and increase patient volume.

A recent study shows 48% of people check Twitter/Facebook during the night or as soon as they wake up.

The study goes on to show that 1/3 of people have replaced traditional news sources (TV, newspapers) with Twitter and Facebook.

Are you on Twitter and Facebook? What are people saying about you? If you aren’t online, you can’t participate and influence the conversation.

Developing a Social Media Plan

If you aren’t online or aren’t active online, getting started is easy. The key is to take the time to develop your framework and strategy. It all starts with asking yourself these questions:

  • People: Your target audience
  • Objective: What you want to accomplish
  • Strategy: Plan how your relationship with customers will change
  • Technology: Decide what social media technologies to use

Once you have the answers, set-up a 60-day plan to get yourself started. Your framework can last you years and allow you to meet the consumer expectation’s of participation in the conversation.

Share

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: