Over the last five years, the way people communicate has dramatically changed. More than ever you have powerful social media tools of influence, if used correctly, you will generate traffic which you can convert into increased patient volume in specific areas.
Don’t know where to start…Start with defining your focus and strategy. This will ensure you stay focused on driving the right patient with the right payer to the right service line.
Forrester Research created an acronym to help keep you on track. P.O.S.T.
- People: Your target audience
- Objective: What you want to accomplish
- Strategy: Plan how your relationship with customers will change
- Technology: Decide what social media technologies to use
This sounds simple, but it is the key to a successful social media strategy. Today’s world is full of bright shiny objects. Your strategy will keep you on course and give you the opportunity to take advantage of new technologies while driving patient volume.
One thing is true, the way we communicate is going to continue to evolve, but it is never going back to the way it was before. Now is the time for you to engage and influence your target audience through social media.
Finance will thank you.