Social Media is an essential tool to build long-term relationships with patients to increase patient volumes. Don’t think it is possible?
LaunchYourMovement.com showcases 4 case studies of hospitals using social media.
1. Beth Israel Deaconess Medical Center CEO Paul Levy blogs to run a better hospital. Not just for marketing. Truly to get his hospital to run more efficiently and transparently. Rarely will you find a CEO who is such a prolific/transparent writer (and who has such a trusting board). The rest of us benefit from his writing, and more importantly, his efforts in change management.
2. Geisinger uses Twitter/Facebook to recruit gastroenterologists. Why not, if 70% of doctors search for jobs online? Successful recruitment of 1 of the 3 doctors is attributed directly to Geisinger’s Facebook page.
3. Lifespan reaches out to patients and family personally through Twitter. Read the description of how it used Twitter to proactively reach out to patients and family who were visiting its hospital. Patients typically have 2 responses: surprise that the hospital is on Twitter and sincere appreciation for its reaching out personally to them.
4. Ob/gyn practice uses Twitter and Facebook (17-page study in PDF format) to educate patients and facilitate patient-to-patient interaction. With an average of only 8 minutes to spend per patient, these doctors wanted a way to provide deeper and richer information to their patients. They also realized that the interaction among patients is important, too.