You can build profitable patient volume with social media strategies. But you aren’t. And if you don’t learn how to do it soon, you won’t be nearly as valuable to the community you serve.
Here is an article worth a quick read from Healthcare Finance News. Social media for hospitals: Without it, ‘you don’t exist’ | Healthcare Finance News According to Shel Holtz, principal of Holtz Communications and the media manager for the Mayo Clinic, hospitals that don’t adopt social media are missing a huge opportunity to build their brand. “Only 10.3 percent of hospitals are currently using social media…” Holtz says, and “healthcare and financial industries are late to the game, but analysts say they will account for the greatest growth in social media by 2014.”
I know you have all kinds of valid excuses for not using social media: how to control it, target specific DRG’s, execute it, and measure the results.
BUT I can tell you that all of those things are much easier to handle than you now imagine. I have seen comprehensive and targeted social media executed for our healthsystem clients within 60 days or less.
There are three things you want to make sure you consider when you start to expand your social media program:
- Automation – see this previous link about the free or cheap social media automation software available to make distribution of your content easy
- Comprehensive program: This is much more than website, blogging, Facebook, Twitter. There are hundreds of great sites you can use the automation to distribute your content
- Clearly Defined Metrics: I always say, “What’s measured grows; what is measured and reported grows exponentially.” You can monetize social media, there are many ways marketers are doing this
- Assign a Team Leader to execute: we have found that an automated system takes only two hours a week to maintain. But the content needs someone to ride herd over the contributors.
You must have a social media program our you don’t exist. Today is a good day to get started.