The Dallas-area Texas Health Harris Methodist Hospital is setting up “doc shops” or “speed dating” between physicians and prospective patients to increase patient volumes. This has got to be one of the most innovative hospital marketing tactic I have ever seen.
With many studies showing that consumers are doing research online before talking to their friends, and then after talking to their friends choosing a provider, this is a way to give these “consumer researchers” great information they seek when choosing a doc.
Check out this NPR (National Public Radio) story. Now that most patients are skipping primary care in selecting secondary or even tertiary specialty care, the same techniques could possibly be used to find docs in cases of any specialty care that might be ongoing or long-term.
I’m not really recommending this because it is the first time I have ever seen it, I am just fascinated by the low cost and effectiveness of it. So I will be watching to see case studies of where this type of event is working… or not.