What can we learn about the challenges of increasing patient volume from the challenges of Primary Care physicians? We learn that you cannot rely on Primary Care Practices alone at the beginning of the referral funnel.
Here is a link to a New York Times article about the impossible burden of more primary care docs. It is definitely worth a scan.
As a hospital marketer, you cannot control what happens to reimbursement to the over-worked under-paid primary care docs. But you can find ways to eliminate the obstacles to filling beds that PCP long wait times and over burdened doc create at the beginning of your referral funnel.
Here is a link to my previous post about some ways to use non-MD’s to reduce bottlenecks. This may be another good resource for you.