This study is another sign that social media is becoming a competitive advantage to increase your patient volumes for those that are participating, and an increasingly major weakness for those that aren’t.
Chadwick Martin Bailey and iModerate Research Technologies published a study showing that 67% of people are more likely to buy from a brand they follow on Twitter and 51% more likely to buy from a brand they follow on Facebook.
Moreover, they’re 79% more likely to recommend their Twitter follows to a friend and 60% more likely to do the same on Facebook. As you know, in hospital marketing, the will recommend benchmark is critical to increasing your volume and reputation.
The study also found that many consumers across a wide variety of demographics have a negative perception of brands that aren’t using social media.
Use Social Media to Increase Your Patient Volume
Follow these easy steps and you will be on your way to engaging your existing brand enthusiasts on social media and keeping them active.
- Define your goal
- Identify your specific target
- Create a message
- Set-up your accounts
- Create an automation program to manage your accounts even when you are busy
In 60 days, you can have an active following. Today is the day to get started!