I’m not a huge sports fan, but it’s hard to ignore the recent success of Butler Basketball considering the university is just up the road from our office. Operating on a total budget of $1.7 million (tiny compared to Duke’s budget upwards of $10 million), their program’s close loss (61-59) in the Men’s NCAA Basketball National Championship game exemplified that resources don’t make or break you: your mission does.
The truth is, the foundation of the Bulldogs’ success was their commitment to five principles they call “The Butler Way.” And while it may sound odd for me to relate healthcare to sports, there are some key takeaways that struck me about how these standards can be applied in healthcare marketing to increase patient volume and foster positivity.
The Butler Way is associated with the five principles of Butler Basketball that are posted in the Men’s Basketball locker-room.
- Humility – know who we are, strengths and weaknesses
- Passion – do not be lukewarm, commit to excellence
- Unity – do not divide our house, team first
- Servanthood – make teammates better, lead by giving
- Thankfulness – learn from every circumstance
Consider these things principles. Would your healthcare system look different if it was committed to a similar vision that was personal in nature to what you believe?
The fact is that Butler will never be Duke… and that’s okay. In fact, that’s a good thing. And along those lines, your hospital will never be something it’s not. But it can be true to what it is by being founded on consistently shared values that drive your staff toward achieving greatness and ultimately increasing patient volume.