Case Studies: Hospitals using Social Media to Increase Patient Volume

8 million people search for health information daily(Pew Research). Utilizing social media is a powerful tool to be found by those 8 million searchers and translating them into increased patient volumes.

Ed Bennet provided some great case studies about 3 hospitals that used social media to increase patient volume.

University of Maryland Medical Center

University of Maryland Medical Center made relevant content easy to find. 

  • 60,000 pages of easily accessible content (ADAM library, patient success stories, Ask Expert videos) 
  •  Audience accessed content directly, only 1.3% visited the homepage
  • U of M Medical Center acted quickly upon feedback

Results:  In 1 year for only 6 physicians, 169 new patients responsible for $4.7 million in revenue

Aurora Health Care

Aurora Health Care Tweeted during a Live OR bilateral knee replacement.

  • In first wave of Live OR Twitter events advance marketing built viewership from 900 to 2,000 followers in one week
  • Watch the local and national press coverage including Good Morning America below

Results: Tracked 20 consultations tied to the event resulted in 14 procedures

MD Anderson Cancer Center

  • Promoted use of Referring physician portal
  • Targeted messages on Twitter, Facebook and YouTube
  • Built Physician Loyalty

Results: Saw a 9.5% increase in physician-referred registrations

5 Steps for you to get started

With 660 hospitals nationwide using social networking, now is the time for you to join in. If those 8 million people can’t find you online, you don’t exist to them. Follow these 5 steps and get started today.

  • Assess current situation
  • Create Goal
  • Define Target
  • Outline Strategy
  • Select Technology

 

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2 Responses to Case Studies: Hospitals using Social Media to Increase Patient Volume

  1. Amanda says:

    Where can I find out more about the MD Anderson case study about the referring physicians portal?

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