A panel of experts a the SXSW conference discusses the intersection between health and social media. Specifically looking at the topic of building trust for healthcare systems.
Building trust is a critical step in developing a relationship with your patients and therefore increasing your patient volumes.
The Panel featured:
- Doug Ulman, CEO of Livestrong: Focused on the power of health based communities online
- Greg Matthews from Humana: shared how a health insurer can innovate internally
- Jenn Texada from MD Anderson: shared how she and her communications team use social media tools to interact directly with patients for customer service
- David Hale from the National Library of Medicine: Presented an innovative new database to help identify unknown pills
- Fabio Gratton: shared how to build a movement
The aim of the final session was to brainstorm ways that healthcare organizations could overcome the barriers and build more trust and credibility.
They settled on 10 Steps to Build Trust (and volume)!
- Listen to and implement ideas from the community.
- Have shared values on good health.
- Answer your patient’s or customer’s concerns directly.
- Aggregate or curate useful information.
- Serve as a resource or guide for the community.
- Set expectations on what you do and why.
- Focus on setting a clear mission for employees.
- Communicate results and outcomes.
- Recognize both sides of the issue or data.
- Build trusted long-term relationships.