In today’s economy, you need a cost effective way to build patient volume.
Healthcare organizations can efficiently reach current and prospective patients through a CRM solution, also known as ‘customer relationship management’ software. If you don’t have CRM, it’s time to get one; and if your hospital is already using CRM, you need to ensure you’re leveraging it to increase patient volume.
Tell me this: has your CRM software helped you to achieve the following…
– Improved patient communication?
– Increased revenue?
– Narrower targets?
– Focused your spending?
If you answered ‘no’ to any of the above, it’s time to consider the four ways a CRM investment should be working to building patient volume:
1. Improved communication: CRM resonates with healthcare consumers to improve communication, allowing you to acquire and preserve patient relationships. Better communication is a result of the personalization that CRM allows, helping you to build patient loyalty and to convey value.
2. Increased revenue: Healthcare organizations should increase revenue through CRM because of its ability to align marketing spend with tactical objectives. Meticulous campaign analysis measures ROI carefully, allowing you to make adjustments and reposition your hospital to build revenue.
3. Narrowed targets: Through segmentation, the data generated from CRM should help you to drive the right payer to the right service line. Rather than communicate to the masses, you should be able to effectively capitalize on targeting a highly-selective audience.
4. Focused spending: Properly used CRM will focus your marketing spend on the people that are at greatest risk, or in need of a specific service that your healthcare system offers. Thus, your spending should become more precise as you interpret trends and positions through data.
If your CRM isn’t building patient volume, it’s time to reevaluate your strategy. While a CRM system is a major investment, you should be seeing a substantial return on investment when used correctly.