Take Control of Your Social Media Life and Drive Patient Volume

Your social media life feels overwhelming. By developing a simple plan which can be executed in 30 days, you will feel empowered, start connecting with patients and driving them into your system.

Fast Company’s article “Work Smart: Mastering Your Social Media Life” explains:

When you’re active on the Web, keeping up with all your online accounts can feel like a full-time job. You want your high school friends to find you on Facebook, your co-workers to follow you on Twitter, and business associates to find you on LinkedIn. But there are only so many hours in the day, and too many Web sites to check in and update. The good news is that you don’t have to hire a personal assistant to update all your profiles. With the right strategy, you can manage multiple accounts with minimal effort.

Fast Company recommends a few easy strategies for mastering your social media life:

  • Make social media come to you: set-up alerts to your email account
  • Interact from a single interface: From TweetDeck or Digsby, for example, you can post a status update to both Twitter and Facebook at the same time.
  • Split time between personal and business

With these strategies you have mastered how to manage all the different elements, but you should ask yourself: “Are my efforts driving the right patient, with the right payer to the right service line?” If you answered no, here is what I recommend:

  • Identify a clear specific target
  • Create a specific and relevant message
  • Find your voice
  • Reach your target frequently with relevant messages to them (about your benefits to them-not your capabilities)
  • Stay consistent: once you stop posting, your audience looses the connection with you

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