An example of the kind of articles YOUR doctors should be writing about but don’t.
Nearly 2,400 Americans die of CVD (Cardiovascular Disease) each day, an average of one death every 36 seconds.
This stat was included in an article written for a magazine targeted to entrepreneur and business owners who have high stress and based on the article and the stats – some of these people are at risk for heart disease.
The author of the article, “Go Red! The Stress-Healthy Heart Connection,” Carol Scott M.D., increases her reputation by being where her potential target is already seeking other information.
A couple of quick tips regarding blogging and articles written by YOUR doctors:
- Make sure you know the audience – is it patients with some knowledge, other doctors or medical professionals, or a at risk community that may not be aware.
- Make sure the audience has a call to action or some kind of take away.
- Get the hospital system name in it. Dr X currently practices at X hospital system.