5 Steps to Tweet Your Way to Increased Patient Volume

According to a recent study 90% of hospitals and health systems use social media tools, but only 1 in 3 have a digital strategy.

Social media tools are not a magic bullet, but by utilizing the right mix of tools, social media is a great way to drive patient volume by delivering relevant content to interested patients at the moment they are looking for it.

Twitter is a social networking and microblogging service. A large portion of Twitter users are older adults with only 11% of users between the ages of 12 and 17.

How can you get started on Twitter?

Below are 5 easy steps to get you effectively tweeting.

  1. Identify your audience: you can’t reach everyone in 140 characters
  2. Create relevant messages: if you can provide useful information to your audience they will listen and spread your message
  3. Have a plan: utilize tools to easily and consistently update your page
  4. Integrate: Let Twitter support your greater marketing effort
  5. Network: Don’t wait until people find you, go find them. On average 40% of the people you follow will follow you back!



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