Relationships = volume.
Social media allows you to connect with patient and prospective patients on a more personal level. You can deliver relevant information to them at the moment they are looking for it opening a dialogue with patients even before they enter your system.
73% of companies say social media is part of their overall interactive strategy but less than 40% have a social media strategy.
“Social Media Top Online Priority in 2010,” an article from MarketingProfs, highlights this trend and goes on to highlight that only 39.9% of companies have a 6-12 month digital strategy and less than half of those people are confident with that strategy.
This presents an enormous opportunity to drive patient volume with a strong integrated digital strategy. By providing relevant content to your current patients, it has the potential to spread virally to their personal networks and communities.
Sound like a daunting task? You can begin to see results in patient volumes as early as within 60 days by following a few simple steps:
- Identify your target audience
- Develop relevant messages for the audience
- Implement a process for consistent updating
- Measure and don’t forget to evolve